Let’s help you feel like magic.
Meet Becky Jo
Fashion and trends have always been a big part of my life—starting with paper dolls when I was little. My mom introduced me to thrift stores early on, where I fell in love with the thrill of finding a quality piece at a great price. I earned a B.S. in Merchandising, and when I later moved into the nonprofit world (for the money, obviously 😉), I assumed my major was simply a fun way to get through college in four years.
But clothes never stopped being a passion. Getting dressed has always felt exciting, never like a chore, and if you know me, you know I’m planning my outfit the moment an invitation hits my inbox. Style has always been my creative outlet—and yes, where most of my money went.
As I moved through different stages of life, I realized not everyone felt the same way about clothing. I heard things like, “How do you always have such cute outfits?” or “I hate shopping,” or “I just don’t know where to start.” That’s when it clicked: I could help women feel confident in what they want to wear—whether it’s trendy or timeless, bold or simple.
I’m so excited to help women feel good in their clothes. Maybe you’re discovering your personal style for the first time, or maybe you just want a few go-to outfits that don’t require overthinking. Whatever the situation, let’s figure it out—together.